Proper Realty Group
Proper Realty Group
Proper Realty Group

Our Marketing Program


Proper Realty Group aims to help you achieve your goals of selling your house in your desired time frame for your desired price.  Very frequently, we are asked, and successful, at selling in less than 30 days for industry high pricing.  Below are the marketing techniques that have helped us excel in the Boston home sales industry.

Getting Ready to sell your property

Establish goals and pricing

Gather property information

Schedule photographers, graphics designers, marketers, and agents

Prepare mailing lists and print materials

Create property website

Professional Media

Proper Realty Group contracts high end professional photographers to take interior and exterior photos of the property, along with common area photos, to truly convey the value and comfort of the property.

Full HD, wide angle professional photos of interior and exterior photos

Creation of floorpans

Virtual tour video and walk around creation, online hosting, and distribution

Print Materials

We’ll produce and distribute print materials for the various events and marketing tactics throughout the sale

Property Pamphlets for distribution and open houses

Postcard mailers for select prospective buyers

MLS listing sheets for brokerages, open houses, and exclusive distribution locations

Digital Advertising

With the majority of homes being found online, Proper guarantees your home will be seen across the internet.

Paid placement on top real estate networks including: Zillow, Trulia,, Google, Yahoo! Real Estate,, Redfin, MLS, Boston Herald, Boston Magazine, HomeFinder

Paid advertising on social media outlets: Facebook, Twitter, Instagram, Pinterest, with viewership at nearly 100,000

Email marketing campaign to our 100,000 buyers and contacts

Open Houses

Proper conducts 1-2 broker open houses to all the local brokers so that they can notify their buyer clients

We host public open houses as often as needed, typically each Sunday, until the property is sold.

Consistent Real Estate Activity and Market Reports

You will consistently receive suggestions and feedback about selling your home

Ongoing advertising and open houses until the property is sold

Advertising the property to local brokers weekly and following up on all showings

Reporting on homes in your area to measure the competition and look for opportunities

Consistent communication with seller

Offers and Negotiations

Its crucial to evaluate and understand every offer that comes in.  The offer is only step one of a process that includes document and funds transfers, negotiations, inspections, contracts, appraisals, and an abundance of consistent communication with buyers, attorneys, lenders, and additional parties.

Proper works with you throughout the entire sales process, straight to the closing table, and we make sure the process is as stress free and smooth as possible. 

A Full Service Brokerage

Proper has conducted 100’s of sales and thousands of rentals. Over our history, we have developed a strong team  of preferred lenders, attorneys, inspectors, stagers, photographers, and marketers.

We take pride in our closing rate of nearly 100% for properties listed and give credit to our amazing sellers, full service team, and experienced agents.


  • Chinatown
    $ 2,200 /mo 2 Beds 1 Baths

1340A Comm. Ave. Allston, MA 02134
Phone 617-756-3029
Fax 617-830-9890

671 Salem Street, Malden, MA 02148
Phone 781-851-4006
Fax 617-830-9890

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1298 Commonwealth Ave. Boston, MA 02134
Phone 617-756-3029
Fax 617-830-9890

1340A Commonwealth Ave. Allston, MA 02134
Phone 617-756-3029
Fax 617-830-9890

671 Salem Street, Malden, MA 02134
Phone 617-756-3029
Fax 617-830-9890

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